ADVIL
SUMMER SOCIAL

THE CHALLENGE:

Update the social campaign for Advil Liqui-Gel and traditional Advil tablet. Appeal to both audiences 25-40, and 40-up. Strategic emphasis on ‘Strength’ and ‘Speed’ for the younger demographic, emphasis on ‘Gentle’ for the older demographic.

THE SOLUTION:

Our team sold the idea to use the shape of the pill as a vessel to animate our messaging. For the capsule social we chose to animate a parallax to suggest motion on otherwise static imagery. All creative illustrates and emphasizes the sorts of hard-on-your-body activities Advil can help you with.

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ECD: Kinney Edwards
ACD: Adrian Dickerson
AD/Designer: Tim Ferguson
Sr. Designer/Production Designer: Jin Park
CW: Brent Goldman
Strategy Director: Lilian Galarraga
Account Dir.: Lauren Kowalsky
PM: Leah Pellan