HUMANA
MEDICARE ENROLLMENT
THE CHALLENGE:
Humana healthcare wanted to remind its members of the enrollment deadline and provide them with their plan options simply, with a look that was fresh and inviting.
THE SOLUTION:
Our team built a simple, scannable chart to help members determine which plan was best for them, then ideated + developed a warm vector graphic style that utilized brand colors and made signing up for Medicare as a simple and stress-free service. The four videos ran on social media and concurrently on the Humana website.
CD: Patrick Bennett
ACD: Seth Kessler
CW: Dave Keener
AD/Designer: Tim Ferguson
Production: Mike Furth