MERCEDES BENZ
experiential Wireframe - Sprinter labs + NCAAF
THE CHALLENGE:
Mercedes Benz Vans and their agency partner have inaugurated an immersive experience for MB Vans up-fitter interested football fans. The activation will be called “Sprinter Labs” and its partner for this season of episodes is NCAA College Game Day. A cast of podcasters and influencers will travel across the country from Game Day to Game Day, toting the features of the up-fitted van and touring the United States. My task was to wireframe a teaser page and a landing page for the episodes and up-fitting detail information to live.
THE SOLUTION:
Leveraging heuristic techniques, I designed the Sprinter Labs teaser page and landing pages to be both beautiful and discoverable. I chose to incorporate new technologies like 360º photography to allow users to explore a virtual representation of the up-fitted van, interactive roadmaps to follow the cast along their route, and scroll-driven video to deconstruct the rendering of the van to reveal more up-fitert features under the hood and inside the cab.
