DIRECTV + NFL
Facebook Canvas + SOCIAL

THE CHALLENGE:

Part of a larger marketing initiative to generate sign-ups among small business owners for NFL Sunday Ticket offered on DIRECTV.

THE SOLUTION:

Facebook Canvas was a brand-new platform idea in 2016 and I was given freedom to ideate a compelling user experience within the facebook parameters. The “Basic Cable vs. DIRECTV” message is a tested, and frankly tired one so I built a high-impact discoverable side-by-side that compares the two. A tilt feature on the device reveals a mask of the larger reel.

ECD: Patrick Bennett
ACD: Dave Keener
AD/Designer: Tim Ferguson