MERCEDES BENZ
BUILD YOUR OWN FLEET PORTAL

THE CHALLENGE:

Help businesses build their own customizable fleet of Mercedes-Benz Sprinter Vans to service their unique and widely varied needs.

THE SOLUTION:

An intuitive and simple way for users to build and customize their own Mercedes Benz vehicle, with options to build multiple custom vehicles in a fleet.

BUILD YOUR OWN — USER JOURNEY

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BUILD YOUR OWN — ADMIN

Creative Director: Nicole Davis
Design: Tim Ferguson

MERCEDES BENZ
experiential Wireframe - Sprinter labs + NCAAF

THE CHALLENGE:

Mercedes Benz Vans and their agency partner have inaugurated an immersive experience for MB Vans up-fitter interested football fans. The activation will be called “Sprinter Labs” and its partner for this season of episodes is NCAA College Game Day. A cast of podcasters and influencers will travel across the country from Game Day to Game Day, toting the features of the up-fitted van and touring the United States. My task was to wireframe a teaser page and a landing page for the episodes and up-fitting detail information to live.

THE SOLUTION:

Leveraging heuristic techniques, I designed the Sprinter Labs teaser page and landing pages to be both beautiful and discoverable. I chose to incorporate new technologies like 360º photography to allow users to explore a virtual representation of the up-fitted van, interactive roadmaps to follow the cast along their route, and scroll-driven video to deconstruct the rendering of the van to reveal more up-fitert features under the hood and inside the cab.