ZP+ WALmart
FULLY INTEGRATED CAMPAIGN
THE CHALLENGE:
Increase downloads of the ZP App converting users by competing in a “ZP Challenge” entering them for a chance to win $15,000.
THE SOLUTION:
Our team decided to provide an opportunity for business-owners across the town to highlight healthier life choices, providing small business with Toolkits to participate as stops on the “game-board”. Users could share their healthier choices via QR code to add to their ZP score. Additionally, we ran three :15 spots to run in movie theaters in the Month of March to generate awareness. Lastly we geo-targeted a digital/social campaign to re-enforce the 3-month challenge.
CONTRIBUTIONS: Motion-Graphics, Print + Digital Design, Production Design
TOOLS: After Effects, Illustrator, Photoshop
Small businesses who chose to opt into the ‘Play Muskegon’ ZP Challenge were mailed game boxes with information pamphlet, posters that define their ‘better choice’ and stickers + pins for participating customers.
GIFs of the larger :15 spots were made and released to tease the ZP challenge. A targeted digital banner campaign and three :15 trailers ran before select movies in town.
ECD: Josh Greenspan
AD: Hera Yeung
Senior Designer: Tim Ferguson
CW: Stephen Girasuolo
Account Dir.: Courtney Griffin
PM: Emmaline Northcutt